Supporting Our Sponsored Paddlers On And Off The Water
I had the pleasure recently of seeing some of the work our Aintree Group sponsored athletes, Kaylen Bassett, Tristan Carter and Merle Long, have been putting in off the water.
As part of the BE Ready Program, supported by Paddle Australia, Vickie Saunders and Lauren Soderberg, the athletes have been developing their commercial readiness, learning how to articulate their story, understand the value they can bring to businesses and build opportunities that extend beyond their sporting careers.
I joined the recent Shark Tank Pitch Practice, where the athletes put that work into action with three-minute pitches to a panel of business leaders ahead of the upcoming BE Ready Commercial Day.
Sponsorship, for us, has always been about more than a logo on a uniform or boat.
We want to support our athletes as people, through their sporting careers, their professional development and whatever comes next.
I’m incredibly proud to see Kaylen, Tristan and Merle investing in themselves away from competition and building skills that will serve them well beyond the water.
Aintree Group are proud to be in their corner, on the water and off it.
About the CEO – Andrea McKenna
With a background in politics, marketing and communications, Andrea brings a broad perspective to leadership and problem-solving. Her extensive knowledge of operations and strategy is backed by decades of experience as both a business owner and adviser. She has a strong interest in optimising systems and processes, and is a passionate advocate for life-long learning and the power of curiosity.
Andrea is dedicated to helping entrepreneurs, small businesses and community organisations overcome challenges and achieve sustainable success. Beyond her professional commitments, she serves on numerous committees and advisory boards, and provides mentorship to the next generation of industry leaders.
