c-suite advisory services

What is C-Suite? 

The C-Suite stands at the pinnacle of a company’s hierarchy, encompassing the most senior executives whose titles typically start with “Chief.”  

At the helm is the CEO, who sets the strategic vision and oversees overall performance. The CFO manages the financial aspects, focusing on budgeting, risk management, and reporting. The COO ensures smooth daily operations and the implementation of business strategies. The CMO drives marketing efforts, brand positioning, and customer engagement. Lastly, the CTO leads technological innovation and development.  

Together, these roles form the core leadership team, steering the company towards success with a blend of strategic insight and operational expertise. 

Why outsource C-Suite roles? 

SME’s often operate under constraints that make the traditional model of a full-time, in-house C-Suite financially impractical. It’s just not viable for you to employ a full-time CFO and CEO, and having a COO or CMO is completely out of reach. As a small business owner, you play all of these roles yourself and we recognise the value of providing you easy access to professionals, without the recruitment, employment and operational responsibilities that come with that!

Outsourcing these roles provides a strategic solution, enabling access to executive expertise on an as-needed basis without the overheads. You have access to these skills on your team as you need them. This model allows small businesses to draw on the knowledge and experience of seasoned professionals to guide strategic decision-making, financial planning, marketing strategies, and operational improvements.

Outsourcing C-Suite roles, such as CFO, COO, CMO, or even CEO, brings numerous benefits.

Firstly, it offers cost efficiency. Instead of bearing the salary, benefits, and other costs associated with full-time executives, businesses can pay for services as a package or only when needed. This flexibility is particularly beneficial for small businesses that may not require or cannot afford a full-time executive but still need strategic guidance to navigate complex challenges or capitalise on growth opportunities.

It also provides ready access to a broader skill set. Outsourced executives typically have diverse experiences across industries and business models. Our Aintree Group C-Suite team bring a wealth of knowledge and fresh perspectives, including serving on boards of listed companies. This can be invaluable for small businesses looking for innovative solutions to accelerate growth, improve operational efficiency, or navigate market changes – a level of advice and support normally reserved for multi-million dollar enterprises.

Additionally, outsourcing C-Suite roles allows for scalability. As the business grows, the level of support and expertise can be adjusted accordingly. This scalability ensures that small businesses can continue to access strategic advice tailored to their evolving needs without the need to add human resources.

Having outsourced C-Suite roles encourages a focus on core business activities. By delegating strategic, financial, and operational planning to external experts, you can concentrate on your core competencies, product development, and customer service. This not only improves efficiency but also enhances your business’s ability to innovate and respond to market demands.

The external perspective provided by outsourced executives can also help highlight blind spots and identify opportunities for improvement that internal team members might overlook due to their closeness to daily operations. This objective viewpoint can be critical in challenging assumptions, encouraging innovation, and driving change.

Our C-Suite Advisory Packages

Our Team of C-Suite Experts:

  • Shane McKenna

    Shane McKenna CA

    Managing Director

  • Andrea McKenna

    Andrea McKenna

    Chief Executive Officer

  • Julie Pidgeon

    Julie Pidgeon

    Governance Manager

  • Paul Martin

    Accounting Principal

  • Earl Eddings

    Consultant

Shane McKenna

Shane McKenna CA

Managing Director

Shane is a Chartered Accountant with 30 years’ experience working as a trusted advisor to business owners and professionals. He and his wife Andrea started Aintree Group in 2005 with a vision to create an accounting and advisory business that could provide genuine long-term support. He specialises in Tax Planning, Business and Management Consulting, Managerial Finance, Strategic Business Planning, and being there to talk clients through all their big life decisions. Shane’s knowledge of tax matters is the best in the business. He has a way of seeing opportunities that others can’t, from simple savings through to sophisticated tax planning strategies. He seeks to educate business owners so they can become financially savvy themselves and empower them to achieve security and success in all areas of their lives. Shane is passionate about sharing his expertise to benefit the wider community. He is an active member of many advisory boards and local committees and speaks on topical issues at seminars and training events regularly. He is family oriented and encourages finding a balance between home and work life.
Andrea McKenna

Andrea McKenna

Chief Executive Officer

She/Her

Andrea is a practical, no-nonsense ideas person who specialises in Marketing Strategy, Business Strategic Planning and Communications, Management Consultancy and Public Relations.

Andrea has a background in Marketing and Communications across various industries. Her wealth of knowledge on business operations and strategy is backed by decades of experience both as a business owner and business advisor.

Andrea is passionate about helping small business owners, community organisations and not-for-profits find solutions to roadblocks and achieve success. She serves on many committees and advisory boards and widely volunteers her time, expertise, and resources.

Andrea has a special interest in the Arts and is a huge advocate for improving industry standards in that space. She loves travelling with her family, but also enjoys coming back home to a good Melbourne coffee.

Julie Pidgeon

Julie Pidgeon

Governance Manager

Julie is a positive, intuitive, results-oriented marketing and communications specialist with a passion for creativity and authentic connection. Her 30+ years’ experience spans national organisations and brands, SMEs, as well as independent consulting across accounting, banking, energy, IT and government sectors. Her wealth of knowledge and experience with business operations and strategy is backed by decades of experience both as a business owner and business advisor.

Julie is passionate about empowering people with the information, tools and support they need to live their best life with ease. She is based in Brisbane and loves to travel, explore different cultures and spend quality time with family and friends.

Paul Martin

Accounting Principal

Paul has over 36 years of taxation and business advisory experience, including running his own practice for 28 years. He’s worked in a broad range of industry sectors specialising in construction, civil engineering, property development, manufacturing, biotechnology and retailing.

Paul predominantly working closely with family businesses specialising in tax planning, business consulting and strategic advice, often acting in the capacity of Chief Financial Officer for many of our clients.

He strongly believes in both developing close relationships with clients to gain a better understanding of their goals, both personal and business, and also in keeping close ties to the community – often by taking on the role as treasurer of local sporting clubs and charities. 

Outside of work, Paul enjoys travelling and cooking for his wonderful wife, two daughters and their partners. He loves nothing more than relaxing with a glass of red and a good “whodunnit” novel, preferably with an ocean view!

Earl Eddings

Consultant

Earl works directly with Aintree Group clients as an advisor and consultant.

His wealth of knowledge, extensive experience and leadership qualities are exceptional, and his contributions are invaluable to our clients, as well as to the broader scope of Aintree Group’s goal of being the go-to trusted advisor for all business and finance matters. 

Our Clients | Our Values | Our Expectations